Hanoi, September 9th, 2024, The premium electric vehicle brand Zeekr, a subsidiary of Geely Holding Group, has officially signed a distribution agreement with Tasco Auto, a leading automobile distributor in Vietnam. This event marks a significant milestone in Zeekr’s expansion into Southeast Asia. It reaffirms Tasco Auto’s commitment to bringing premium electric vehicles, advanced technology, and a service chain that meets international standards to Vietnamese consumers.
Zeekr: A Leading Electric Vehicle Brand Combining Technology, Design, and a Premium User Experience
Zeekr, under Geely Holding Group, is positioned as a premium brand with a vision to become the world’s leading electric vehicle manufacturer. Zeekr has established a presence in over 30 markets, covering countries in Europe (such as Sweden and the Netherlands), as well as in Asia, Australia, and the Middle East. Since its launch in 2021, Zeekr has delivered over 310,000 vehicles globally within 33 months—a record for pure electric vehicle manufacturers. Global sales of Zeekr in the first half of 2024 reached 206% compared to the same period last year, with nearly 55,000 vehicles sold in Q2 2024 alone.
To become a comprehensive mobility solutions provider, Zeekr operates 4 R&D centers and design studios not only in Gothenburg, Sweden but also in other countries. The company’s core technology includes the SEA (Sustainable Experience Architecture) platform – a flexible and sustainable architecture designed to support a wide range of electric vehicles, from small to large models, including autonomous vehicles.
Zeekr’s in-house developed SEA Intelligent Driving System has achieved the capability of end-to-end AI models in mass production and has delivered urban intelligent driving capabilities in the real world.
The SEA 2.0 ADAS system enables end-to-end evolution in parking and intersections, starts the urban NZP mode with over a 95% pass rate at complex intersections, and will expand to full-scenario urban intelligent driving for a more convenient and safer travel experience. Regarding parking, Zeekr features advanced assistance and memory functions, along with innovative remote fingertip parking and mechanical parking space features. For active safety, Zeekr is equipped with advanced sensing hardware and a powerful chip.
Thanks to the enhanced Battery Management System (BMS), the vehicle’s charging experience remains stable and fast, even in harsh environmental conditions.
Zeekr aims to expand its distribution network in key strategic markets, including Europe, the Middle East, and Southeast Asia, with Vietnam being a vital part of this growth.
Geely Holding Group
Founded in 1986, Geely Holding Group is one of the world’s top 10 largest automobile manufacturers, headquartered in Hangzhou.
Geely owns several international brands, such as Volvo Cars, Lotus, Lynk & Co, and Polestar. The group is also the third-largest shareholder of Aston Martin and a major shareholder of Daimler AG, the parent company of Mercedes-Benz. With its global expansion and ownership of prestigious brands, Geely has solidified its position as one of the world’s top 10 largest automobile groups.
Geely invests heavily in research and development, particularly in the fields of electric vehicles and autonomous driving. The group has established R&D and design centers globally, including in Sweden, England, United States of America and China, with over 20,000 R&D and design personnel and more than 14,000 innovation patents. Geely Holding operates world-class vehicle and powertrain manufacturing plants in the U.S., the U.K., Sweden, Belgium, China and Malaysia, and owns a worldwide sales and service network consisting of more than 4,000 branches.
In 2023, Geely Auto surpassed its sales target by selling over 1.68 million vehicles, including 487,000 pure electric vehicles, with exports reaching 274,000 units—a 38% increase compared to the previous year. In 2024, Geely’s total assets exceeded USD 70 billion, and with over 120,000 global employees, the group ranked 185th on the Fortune Global 500 list, climbing 40 positions from 2023. This marks the 13th consecutive year Geely has been listed.
Tasco Auto: The Largest Automobile Distribution Network in Vietnam
Tasco Auto is one of the largest car distributors in Vietnam, with an extensive network of 90 showrooms nationwide, representing 14 prestigious car brands, with 13.3% market share.
With a vision to become a leader in providing comprehensive mobility solutions, Tasco Auto not only focuses on distributing high-quality products but also builds a complete service chain to meet all customer needs—from purchasing new and used cars, maintenance and repairs, to financial services and after-sales care, all of which meet international standards.
Tasco Auto is committed to delivering an exceptional customer experience while promoting sustainable development within the automotive industry.
Practical Benefits for Customers and the Market
Zeekr’s official entry into the Vietnamese market brings numerous practical benefits not only for customers but also for the automotive industry as a whole. Customers will have access to Zeekr’s premium electric vehicles, which feature cutting-edge technology, safety, comfort, and environmental sustainability. At the same time, they will enjoy the full range of services provided by Tasco Auto’s comprehensive service chain. All customer needs, from purchasing and after-sales services to financial services, will be met with international standards.
The partnership between Zeekr and Tasco Auto will also promote the development of Vietnam’s electric vehicle industry, improve service quality, reduce emissions, protect the environment, and contribute to the country’s sustainable development goals.
About Zeekr
Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chains. Zeekr’s values are equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios not only in Gothenburg, Sweden but also in other countries and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 310,000 cars to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr 007, and Zeekr X urban SUV. Zeekr has announced plans to sell vehicles in global markets and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.
